c1 magazine
she looks
2)she looks very celebrity type
stereotypes
private school boy- posh doesn't use slang words
teacher- shouty stuck up power abuser
video
in the video you saw a variety of stereotypes such as the math teacher's behavior management girl and boy students
representation:
Representations in Magazines
master head-title
coverlines-small heading
main image- main image
representations in magazines
LO: to explore the representations found in magazines
1) she looks like a farmer mum
2) superstar, diva,
3) she looks like she would walk down a catwalk
looks like a model, good jawline,
different color palettes, aimed at different genders, Womens and mens desired look,
do now
1)biggest cover line
2)when the model is looking directly at you
3)puff
4)blue
5)when someone is represented as a object
representation task
do now
1
2
3 inside game of thrones
4 pink
5 lazy
how do you compare representations
list similarities and differences
make sure to use judgement
describe explain link
example men are shown as grown up and formal
in the representations of these two magazines the differences are quite obvious in the cosmopolitan magazine it has a very feminine colour palet and openly sexual cover lines such as sex toy and awards porn deep fakes however in GQ it is quite a dull and basic colour palet with more cover lines that relate to the male audience
similarities
slight sexualisation on the cosmopolitan
differences
in the cosmopolitan magazine there are feminine colours however on the GQ magazine it's quite bland
openly sexual
circulation
advertising revenue
cover price: how much the magazines cost
subscription model:
multi platform
readership
ideology
brand identity
target audience
GQ
when was GQ magazine launched: 1957
what was the original genre/target audience for GQ:Launched in 1931, GQ began its life as a quarterly publication called Gentleman's Quarterly, aimed specifically at fashion industry insiders. Its popularity with customers caused its rebranding in 1967 to GQ. Produced by Condé Nast, today GQ is a multi- platform brand.
has GQ changed rebrand at all over the years : yes it has
who publishes GQ:Advance Publications,
is GQ multi platform: yes it is
what is the average and reader ship for gq: According to the Audit Bureau of Circulations, the average circulation per issue in the UK was 89,072 in 2021 – down from 110,063 in 2018. Without the efficiencies which come from the larger publishing group, GQ might struggle to reach the shelves in your local retailer
who is the target audience to GQ: men
vogue
when was vogue magazine launched 1892
what was the original target audience. woman
do now
1 conde nast
2 ABC1
3 20-45
4 a master head
5
Raheem sterling
L/o to explore the context and layout design for GQ magazine
GQ chooses mainly straight men and occasionally woman however on vogue it is extremely open to gay lesbian exsetra and has many men and woman on the magazine despite being aimed at women
cover analysis
the colour palet is sophisticated and casual calm colours
1) words that accompany a image
2)
3)cover lines
4)sans serif
he plays foot ball and used to play for Liverpool
hes 29
he was on GQ magazine cover
master head:bold rich colours
coverlines:
anchorage:
image
low angle
strong body stance
DEL STRUCTURE
On the cover, they use
This connotes/shows....
Which links to....
raheem sterlings stance is confident and masculine this shows he is proud and powerful with the camera angle being lower this could hint that he is stronger and overcomes his racial preejujdice
1)footballer
2)font style
3)racism in football
4)SERIF
5) anchorage
assessment improvement
Friday 13th December 2024
do now
1)tell the reader what is in the magazine
2)to get attention of the buyer
3)racism in football
4)just below the waist shot
5)the way in which something is usually done
non verbal codes
The main image of the front cover shows Raheem sterling in a stance which is seemingly empowering he also has a large pair of black angel wings which implements he is an angel the black may represent his race
he is also tilting his head in a masculine way with a dead serious face
The colour pallet is ranging between gold orange, black and grey these 5 colours give a feeling of royalty or importance
the colour palette is unique with each colour individually different.
1) suggests shows implies
2)birds
3)males 20-44
4)to get the attention of the reader
5)the way. in something is usually done
GQ representation
gender
masculin pose
topless
tattoos
protecting
ethnicity
he is black british Jamaican
he has black wings
objectifying
friday 9th January 2025
do now
1)fashion
2) women
3)code nast
4)to attract the audience
5) blond pretty woman
case study 2
malala yousafzai
vogue
who do these two covers show vogue's new approach towards diversity in the past vogue did not include different ethnicities on there covers
malala is married
she got shot when she was 15
i have learnt that Malala is a woman's writes activist who was shot at the age of 15 she has gone on to survive the attack and win the Nobel peace prize and many other successes
i have also found out she is married to asser malik age 31
she was shot for voting and trying to give women and girls more rights in Afghanistan by the Taliban
do now
1) surviving a shot to the head by the Taliban for promoting women's rights in Afghanistan and other Taliban controlled country's
2)war possibly ending in Afghanistan with British and American
3)middle aged white women
4)no
5)no
case study 2
master head
it is a feminine mast head because of the font and name
vogue actually means the prevailing fashion or style at a particular time.
the black capitals hint strong boldness
so you can see the master head better
apart of the main cover line it says survivor activist legend in the same colour silver as the master head
Anchorage text
1) MALALA to signify importance
2) these connotations highlights her importance
3) the bright colour mean she stands out and has high importance
LAYOUT
serif font black upper case font and lower one lower case font
the cover lines do follow a design pattern and it is black white black white
image
1) medium close up
2) it could resemble her religion with a red hijab
3) unusual
4) direct adress
5) the red could hint strong bold bright and unique
covert analysis: media language
main image
anchorage
coverlines
layout
media language has been used in many diffrent ways to create diffrent meanings
firstly the main image shows Malala usifary looking at us with direct adress with a medium close up shot
malala is wearing a red burka which comes into ties with her muslim beliefs, the color red symbolises power strength and courage vogue has chosen these colors to help boost the target audience understanding in her achievements
secondly the main covor line and anchorage says (the exstrodonay life of malala survivor, activist , legend) vogue uses this in promoting malalas achievements even more highlighting her as a amazing human being
lastey the layout is sterotypical and follows the magazines cover conerntions for example it has kept vogues usual font and text layout however has gone for a black grey and white color font
do now
1 how the media re presents the world to us
2
3 muslim
4 no
5 powerful strong resistant
malala yousafzai representation
in the past muslims has been represented as terrorists and bombers they are not disabled and are straightthey are rarely ever seen as openly gay women excluded
many mixed and ethlicet people
in terms of the vogue magazine cover shows black muslim and mixed raced people
The vogue covor magazine feature diffrent ethlicet people such as Malala jordan dunn and Antony Joshua these people have been chosen because of there achievements and ethnicity aiming for a more diverse magazine
Malalas story powerfully highlights the intersection of ethnicity and gender. As a Pashtun girl from Pakistan, she challenges the cultural norms of her community, where gender roles are rigid and education for girls is often restricted. Malala’s advocacy goes beyond gender equality; it amplifies the voices of ethnic minorities, showing how the fight for girls' education is deeply tied to overcoming both cultural and gender-based barriers. Her journey represents a powerful call for change, proving that empowering women within their own cultural contexts can drive broader societal progress
In Vogue, gender is portrayed in an anti-stereotypical way through Malala, who defies the passive femininity often associated with her Pashtun background. Instead of being a victim, she is shown as a powerful leader and activist, challenging traditional gender roles and advocating for girls' education. Malala’s strength and intelligence break cultural stereotypes, reframing women’s roles as active agents of change, even within restrictive societal norms
Friday 7th February 2025
do now
1 it dose
2 machine gun kelly
3 powerful
4 big and important
5 terrorists bombers sexist homophobic bad
malala yousafzai comparing
comparison
simalaritys diffrences
both women lizzo is singer
red cloths lizzo is bigger
sophisticated and feminine. lizzo has not done anything to help improve the world
both not white malala is a activist
similer titles
straight white male which represents a man in a diffrent way than sterling 
do now
1look for similaritys between 2 things
2give a judgment or opiinion
3 5
4 GQ
5
malala yousafzai
similarities
both women are show no be empowering and strong
differences
malala has more cloths on and is wearing a berka to represent her beliefs
kim cardashian is more revelign showing off her legs and some of her cleavage
diffrent font types and colors
Malala's main color skeym is white black red and grey but with kims it is a pink white and black color
the pink could be hinted as a more traditional feminin design
The two covers show more differences than similarity when it comes to the similarity of gender
the first difference is the amount of cloths on the cover stars in the Vogue magazine malala is shown wearing a red berka showing her belief she is also shot at a mid close up photo not showing off her body however in the elle magazine it is quite opposite kim kardashian is shown to be wearing a revealing shirt showing off her cleavage and with her bottom half she seems to be only to be wearing underwear or very short shorts
another difference is the color palet used.
in the vogue magazine a empowering red color is used to show Malala's great achievements and successes. traditionally these colors push away from a traditional feminine woman's fashion magazine
with the elle magazine a samon pink color is chosen pink is traditional associated with women this canotes towards a more traditional woman's fashion magazine compared to Vogues
now the first similarity is presenting malala and kim kardasion as heroic beings and empowered people this is shown in the elle magazine with kims stance, wind is being blown into her hair and her hip pushed to her side with a hand on her thigh her facial expositions makes her look serious and independent
with the vogue magazine Malala is also shown as empowering with a direct adress shot and the main cover lines canots her saying survivor activist legend this show that she is heroic and empowering
overall this shows there are more differences in the two cover lines in terms of the representation of gender
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